Freedom HIV/AIDS

 
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Region: 
Africa & Middle East
Country: 
Botswana, Kenya, Malawi, Mozambique, Tanzania, Uganda
Partners: 
ZMQ;
Hivos;
KPN;
MobileForGood;
Activities: 

Replicating a successful programme launched in India in 2005, an Indian company teamed up with other organizations to replicate its model in six African countries. Mobile phone games are used to help combat the spread of HIV/AIDS and fight stigma and discrimination. Two games were launched in 2006, both in English and local languages, Kiswahili and Shen.

Further reading: 

ZMQ 2008, Freedom HIV/AIDS Africa Reach Programme

OneWorld SouthAsia 2008, ZMQ bags UNDP award, 29 Sept. 2008

Prakash, S. 2008, Tech company promotes HIV awareness through cell phone games, MediaGlobal, 20 Oct. 2008

The Communication Initiative Network 2008, Freedom HIV/AIDS Game

[added Jan 2010]

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