Freedom HIV/AIDS

 
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Region: 
Asia-Pacific
Country: 
India
Partners: 
ZMQ;
Reliance Infocomm;
Activities: 

A company spezialised in mobile game development released several mobile phone games to help combat the spread of HIV/AIDS and fight stigma and discrimination. The games were initially launched in India in 2005 and reached millions of mobile phone users in the country. The model has since been replicated in six African countries.

Further reading: 

ZMQ, Freedom HIV/AIDS

Prakash, S. 2008, Tech company promotes HIV awareness through cell phone games, MediaGlobal , 20 oct. 2008

Communication Initiative Network 2006, Freedom HIV/AIDS Game

[added Jan. 2010]

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