In a first phase that was launched in October 2008, free text messages connect mobile users to existing HIV and TB call centers. Trained operators provide callers with accurate healthcare information, counseling and referrals to local testing clinics. Following phases will include text alerts in order to increase adherence to anti-retroviral therapy, implementing HIV+ "virtual call centres", and a low cost, at-home HIV test-kit with mobile counselling support.
Mobile Active 2010, Project Masiluleke: Comprehensive HIV Care With Mobiles
Leach-Lemens, C. 2009, Using Mobile Phones in HIV Care and Prevention, HIV&AIDS Treatment in Practice, no. 137, pp. 2-7
Pop!Tech 2009, Project Masiluleke
frog design 2008, Pop!Tech Unveils Project Masiluleke, Press Release, 24 Oct. 2008
iTeach 2008, Project Masiluleke
