Region:
Africa & Middle East
Country:
Uganda Partners:
Economic and Social Council of the United Nations (UN-DESA);
World Health Organization (WHO);
Text to Change (TTC);
Praekelt Foundation;
MTN;
Activities:
The sensitization campaign was launched in July 2009 in Uganda's second largest commercial town. Thousands of mobile phone users were encouraged to learn about HIV/AIDS through a short health quiz using SMS. An extension to neighbouring countries was planned.
Further reading:
Text to Change 2009, How does it Work?
UN Department of Eocnomic and Social Affairs (UN-ECOSOC) 2009, UN-ECOSOC: Texting4Health Initiative - Launch July 1, 2009
Scheenstra, S. 2009, Texting4Health Pilot Project Launched, The Monitor Uganda, 2 Jul. 2009
[added March 2010]
